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Brody and Bernal for ProGlide Styler ads,[link widoczny dla zalogowanych]
Gillette has enlisted a trio of celebrities -- André 3000 Benjamin, Gael García Bernal and Adrien Brody -- for everyone as brand ambassadors for its newest grooming gadget.
The Gillette Fusion ProGlide Styler, which hits store shelves in February. The ad campaign was announced Jan. 18,[link widoczny dla zalogowanych], within 24 hours glossy, full-page ads featuring the three mustachioed musketeers started appearing in the February issues of men's fashion magazines like GQ. The campaign indicates parent company Procter Gamble's need to move into the area of facial-hair grooming,[link widoczny dla zalogowanych], which, based on research cited by Gillette, has become common among nearly 40% of United states men.
The study also says men buy various razors,[link widoczny dla zalogowanych], scissors and trimmers to maintain their individually defining tonsorial topiaries and contemplate it "a complicated and frustrating grooming process,[link widoczny dla zalogowanych]," Gillette said.
Gillette's solution was to meld among its Fusion razors with a Braun trimmer (Braun can also be owned by P into something that appears like a grooming version of these Transformer toys that fold from the robot right into a car. It allows for a conventional wet shave about the straight-away skin and detailed curve-hugging and edge-defining where needed. be testing and reviewing one of these simple creatures ourselves nearer to the rollout (it slated to debut on the internet and in shops early next month having a suggested list price of $19.99),[link widoczny dla zalogowanych], and we chatted briefly with one of the celebrities putting his best face forward within the campaign. Tomorrow I will have to shave.
Have you caused Gillette on other ad campaigns?
No,[link widoczny dla zalogowanych], this really is my very first time and it was a significant surprise. Being an actor you simply do your day-to-day kind of work with uncertainty from one day to the next and then you find yourself at do a campaign such as this and it's exciting.
Does as being a brand ambassador mean you're contractually necessary to have some kind of complicated hair on your face if you're not in a movie that requires otherwise,[link widoczny dla zalogowanych]?
(Laughing) No, but I was fortunate to get one of those ProGlide Stylers before many people did -- which was among the privileges from the campaign. People are generally lazy about organizing their grooming and trimming things, and for someone like me who travels a great deal,[link widoczny dla zalogowanych], having the a couple of things in a single product makes it much simpler for traveling.
Now that you've one,[link widoczny dla zalogowanych], do you feel compelled to complete some complicated hair on your face styling?
You never know. The advantage of not being in a film or play at the moment is the fact that I'm able to do whatever I want by using it. I'v never were built with a mustache so maybe I'll opt for a mustache,[link widoczny dla zalogowanych].
It is possible to default type of hair on your face you prefer when you are not inside a role,[link widoczny dla zalogowanych]?
Most people are surprised when I tell them I haven't had a haircut I've wanted for the last 12 years. I not have it the way in which I want to because if I'm not working I'm allowing it to grow for the following job. And the same task happens with facial hair,[link widoczny dla zalogowanych]. It's easier to arrive with a full-grown beard and also have it cut and styled the way the character needs. It's easier to have stuff to utilize.
Does facial hair help you get into character,[link widoczny dla zalogowanych]?
Absolutely. It's fantastic how facial hair can alter someone's face or expression, sometimes with unintended consequences. Someone can grow a mustache and look incredibly taciturn and serious compared to how joyful they're in the real world.
If you could have your pick associated with a celebrity hair on your face at all -- one beard or mustache -- what would it be?
The people from ZZ Top - or maybe that mustache that Daniel Day Lewis been on . that which was that movie,[link widoczny dla zalogowanych]?
"Gangs of New York"?
Yes - this is the one,[link widoczny dla zalogowanych]!
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-- Adam Tschorn
Photos: At top, Gillette ad campaign for a new facial grooming tool includes,[link widoczny dla zalogowanych], from left,[link widoczny dla zalogowanych], musician 3000 Benjamin,[link widoczny dla zalogowanych], actor Gael García Bernal and actor Adrien Brody. bottom,[link widoczny dla zalogowanych], the Gillette Fusion ProGlide Styler ($19.99) combines a wet-shave blade with a Braun trimmer. Gillette
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