 Posted: Sat 17:00, 31 Aug 2013 Post subject: Sales of Reebok's fashionable sneakers still run a |
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| Sales of Reebok's fashionable sneakers still run at sprinter's pace
Despite lingering doubts attached to the faddish aspect of some of Reebok's business,discount kevin durant shoes, securities analysts concede Reebok management is remarkably adept at discerning consumer desires and capitalizing on them. ``They've proven they are very powerful marketers,jordans shoes,'' says Matthew Reich,Cheap Roger Vivier Shoes, a shoe industry analyst with Drexel Burnham Lambert. ``They provide the consumer with what they want.'' Says Jack A. Sullivan, a senior vice-president of Van Kasper Co.,Woolrich Outlet, a San Francisco brokerage firm: ``It's a brilliantly run company, but they are not sanguine about staying in place. They can't be. These [huge successes] are things that will go away - at least the intensity of the success will pass because what you're talking about, more than anything else, is fashion.'' But to make sure Reebok thrives beyond fad or fashion, the company has been diversifying. Although its line of fashion apparel wasn't a big success,kevin durant shoes, the company bought Rockport shoes for $118 million last November and recently started a line of brown leather walking shoes. Arch-rival Avia, whose shoes were stealing away Reebok followers,2013 kevin durant shoes, was purchased by Reebok last November for about $180 million. There was a failed attempt to buy Stride-Rite,Cheap Roger Vivier Shoes Sale Outlet Store, the children's shoemaker. Now, Reebok has an eye on the Frye Company, a Marlboro, Mass., bootmaker. Reebok also is looking overseas, with factories in Taiwan and South Korean cranking out shoes for Europe,jordans shoes sale, Britain,cheap soccer cleats, Japan,Canada Goose Jacket Outlet Online, and the Pacific Rim. Sales abroad make up about 10 percent of revenues. But as Reebok moved into making running and court shoes,cheap soccer cleats for sale, it encountered some problems. Reebok may have ``a little bit of an image problem'' among some amateur sports enthusiasts, says Michael Kennedy, owner-manager of City Sports, a Boston sporting goods store. ``It isn't a spectacular performance shoe,'' he says. ``It's not known to last a long time or be tremendously supportive.'' When sales of the shoe first took off, Mr. Kennedy says his store was getting 30 pairs a month returned because they ``blew out,http://woolrichoutletde.albirank.net/,'' or tore apart during heavy athletic use. Because of that,kevin durant shoes for sale, he thinks some people might not buy another pair. Despite that problem, the name ``Reebok was magic'' in 1986,giuseppe zanotti wedding shoes Shop, says Kennedy. He cites as proof the flood of people coming into his store at that time ``saying `give me Reebok' without knowing anything about them.'' Now, supply has caught up with demand and the torrid pace of sales has slowed a bit. But Reebok is still one of two solid sellers in the store. ``I think the company has realized the problems, and they've been making the shoes stronger and more supportive,'' Kennedy says. Having corrected much of the durability problem, analysts say the company now has such momentum it will continue to be a major player in the industry. ``Reebok management has open ears to the consumer,http://giuseppezanottiweddingshoes.webmium.com/,'' says Drexel's Mr. Reich. ``They're the ones providing the fashion-oriented product, the comfort - they've given the consumers what they really want and that's what's driving sales.'' 相关的主题文章： http://www.tricklife.com/forum/showthread.php?p=10988091#post10988091 http://kamishi.jpoping.net/forum.php?mod=viewthread&tid=5202428 http://www.luntacunt.fora.pl/forge,6/gentleman-s-library,13719.html#14051 http://zaomou.com/forum.php?mod=viewthread&tid=71821&fromuid=143924 http://www.nightblueteam.fora.pl/nightblueteam-clan,2/free-flash-in-the-pans-concert-at-the-ramada-in-el,8383.html#8387 http://www.ragaming.fora.pl/screenshots,49/puma-schuh,12784.html#13068 http://www.rakenbymd.fora.pl/coke-from-waits-poker-onnie-mentioned-fantasy-casino-shoots-you-held-his-anything,1/sunrise-avenue,5803.html#5829 http://www.sportsprimetime.net/forums/showthread.php?p=1306989#post1306989 http://www.wedingmall.com/jiazhen/thread-329301-1-1.html http://www.ephedraonline.fora.pl/forum-testowe,1/1-avaya-auratm-contact-center-implementation-exam,6501.html#6537 http://development.compuphonic.co.uk/index.php?do=/user/login/ http://www.macrobidcbnpd.fora.pl/musette-glided-very-naughty-laughter-away-wheels,1/five-a-matter-of-minutes-complete-with-isabel-mara,5081.html#5855 http://www.opda.com.cn/ http://www.macrobidvhnst.fora.pl/poor-little-side-effects-of-drug-allegra-xpressions-weren-sildenafil-viagra-and-the-heart-wants-you-sufficient,1/comment-les-lieux-de-tournage-retrouver-de-ses-fil,5094.html#5128 http://taojiu.cc/read.php?tid=986 |
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