 Posted: Mon 17:40, 19 Aug 2013 Post subject: The Rush revamps brand Knoxville News Sentinel |
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| The Rush revamps brand Knoxville News Sentinel,http://duveticapiuminiitalia.webmium.com/
The billboard along Interstate 640 depicts a father with his daughter on his back and a new kind of message from The Rush Fitness Complex: "Keeping up with your kids is a rush,デュベティカ 激安." "The reality is there are all kinds of fuzzy moments that are always better when you're fit,youth soccer cleats," The Rush Marketing Vice President Darren Terry said. The change reflects an effort by the Knoxville-based fitness chain to become a more approachable brand by implementing "a kinder,ダウンジャケットレディース, friendlier" marketing strategy that began at the first of the year. "We're getting a lot of positive feedback. Since January,デュベティカダウンジャケット, we've had 1,デュベティカ 激安,000 former members come back. A lot of them said they saw the marketing. It's working,デュベティカ ダウンジャケット," said David Carney,デュベティカダウンジャケット, president and chief operating officer of The Rush. Aimed at broadening its typical 25-35 year-old demographic,ダウンジャケットレディース, the new focus is part of an overall cultural shift to reinvent itself on a small scale. The company,デュベティカ 激安, a 23-club fitness concept founded in 2000 in four states,http://duveticadownjacketssale.webmium.com/, has gone from selling memberships to changing lives,デュベチカ 通販, he said. The business has long focused on rates by advertising various packages and specials. Now,デュベティカダウンジャケット, it is putting emphasis on building relationships through,kevin durant nerf shoes, for example,デュベティカアウトレット, video testimonials to grow its net membership,http://discountnikesoccershoes.webmium.com/, retention rates and ancillary sales like personal training. "It's hard to compete if you're in a niche. We want to build a culture. We realize that strategy is more of a long-term strategy,ダウンジャケットメンズ," Carney said. The Rush struggled through a tough economy but it had a "phenomenal" first quarter. If strong same-store-sales continue,デュベティカアウトレット, the company will explore opening new locations primarily in the Carolinas. It has 10 gyms in North Carolina and one in South Carolina. "The board is very pro-growth,デュベティカ 大阪," said Carney,ダウンジャケットduvetica, who came to The Rush last August and was promoted to his current role three months later. Steve Saxton,デュベチカ 通販, who was named CEO at the same time,デュベティカ ダウンジャケット, left the company after the board realized there was duplication of responsibilities. Founder Larry Gurney remains chairman of the board. As part of its efforts,デュベティカアウトレット, The Rush now offers month-to-month memberships rather than term contracts and is exploring a loyalty program. It is also working to build relationships with businesses and associations through a new corporate sales program. It plans to launch a new 8-12 year-old kids program and an over 60 program through Silver Sneakers,デュベティカダウンジャケット, now offered in three clubs including Oak Ridge. And it continues to add classes and personal training options including a relaunch of its small group training. "We're giving them the flexibility to leave,デュベティカアウトレット, but we don't want them ever to leave,デュベティカ ダウンジャケット," Carney said. The 24/7 Work Out place is cheaper up front ($15 a month) and doesn't have a contract to deal with but the free childcare centers at the Rush Fitness Centers can't be beat,cheap soccer shoes online. My wife goes at least twice a week and if we had to pay a babysitter $15 an hour to watch our kids for 2 hours twice a week it would come up to $240 a month,デュベチカ専売店. Our membership cost $50 a month for the both of us and the childcare is free,kevin durant shoes for sale! Also,ダウンジャケットduvetica, if parents want to instill healthy living habits into their children it isn't a bad ideal for the parents to take the kids to the gym and let them play while the parents work out. The Rush Fitness Center is awesome! I used to be a member of Ladies Total Fitness. My membership was unbelievably inexpensive - I had just walked in on a great promotion and took it. Since they have closed and the Rush graciously took the members of LTF AND their memberships no matter what they were paying. I am still paying that same fee every month and have all the perks of classes,デュベチカ専売店, machines,デュベティカ 店舗 大阪, cardio equipment AND advice from some of the best fit coaches ever! Not to mention I am in better health and have lost weight too! I LOVE my Alcoa Rush and the staff there! 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