 Posted: Mon 17:17, 19 Aug 2013 Post subject: Made Products Take Off Online |
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It wasn't long ago that all consumers went to retail stores to buy things. These days,デュベティカ サイズ選び, of course, you can get just about anything online. Some companies are now taking that shopping experience to the next level,デュベティカ ダウンジャケット, allowing customers to design almost anything individually - from a trench coat to a batch of M Stewart,ダウンジャケットレディース, a senior at Holy Innocents' Episcopal School in Atlanta, is a Converse fan - and an avid Converse custom designer. Converse, like Nike,http://duveticadownjacketssale.webmium.com/, offers sneakers that customers can customize, mixing colors and patterns to bring their ideas to life. "You can do half of the shoe stars and [the] other half is still simply white,デュベチカ 通販," Stewart says,デュベチカ専売店, showing off her design. "You can incorporate the color you specifically want so it can easily match your outfits." "Students really love showing off,http://parajumperssalefreeshippings.blogspot.com/, and kids love showing off who they are,デュベティカ 店舗," Stewart says. "And . me spreading the word about how I designed these shoes led to all my friends wanting to design their own." That's just what retailers are hoping for - getting customers involved and having them tell others about their experience,デュベティカ ダウンジャケット. The only drawback may be the cost. These custom-designed shoes are about 20 to 25 percent more expensive,デュベティカ専売店, depending on the design. Customization started with computers more than a decade ago. Now,デュベティカ 店舗, you can create your own T-shirts,デュベチカ 通販, jeans and custom-blend cosmetics. Some luxury brands are getting involved,デュベティカダウンジャケット, too. On the Burberry Bespoke website,ダウンジャケットレディース, it's hard not to be seduced by the elegant tune playing under close-ups of hand-sewn fabric and old-world charm. Burberry allows customers to create their own trench coats,http://duveticadownjackets.webmium.com/, but they start at more than $2,デュベチカ専売店,000 - and no returns are allowed. And at Prada and Louis Vuitton,ダウンジャケットメンズ, you can make your own handbags and shoes with limited options to preserve their high-end designer look. "It really helps build a relationship with their customers,kevin durant shoes for sale," says Ann Marie Fiore, a professor of apparel at Iowa State University. "You're always looking at building that brand loyalty." Fiore says companies face extra upfront costs in setting up the customization process. On the other hand, they save on product development costs because consumers are doing that for them and they don't have to store big inventories. Fiore says one of the biggest growth areas is food. A site called Chocomize,デュベティカ 店舗, for example,デュベティカアウトレット, lets you create your own gourmet chocolate bars by adding fruits, nuts and even sugared rose petals. "I can see this as being something that's really attractive,デュベチカ 通販, where people feel more confident about their choices,デュベティカ専売店," Fiore says. "And there's not so much risk. So you're not paying $425 for a pair of shoes,cheap soccer shoes online, you're paying $8 for a candy bar." Fiore predicts that all means customization will only continue to grow for a variety of products,デュベティカ ダウンジャケット. M is already doing it. You can choose your own colors,discount Men And Women Parajumpers Jackets Outlet On Sale 2013, add designs and even have your own photo printed on the tiny candies. I ordered my own Christmas-colored mix with a snowman print,デュベティカアウトレット, chose expedited shipping and had my package two days later. They're exactly what I ordered,デュベティカ ダウンジャケット, but the cost is four times higher than if I'd bought traditional M at a store. And shipping is extra,デュベティカ 店舗, too. Creating Your 'Perfect Expression' Dan Michael, research and development director for Mars Retail Group,http://discountnikesoccershoes.webmium.com/, which makes M says it took the company about three years to develop its customization process. He says the company gets about half a million orders a year,ダウンジャケットメンズ, with weddings and birthdays as the biggest draw. "The candy certainly serves as . a blank canvas for our customers to create their perfect expression,デュベティカ 激安," Michael says. Back at Holy Innocents' High School, student Jon Ledbetter says personalizing clothes and shoes is fun for him and for lots of young people. He plays basketball and has designed about a dozen pairs of " "People are like, 'Where did you get those from,デュベティカ取扱店神戸, where did you get those from?' I made 'em so you can't get them anywhere else,デュベティカ 店舗," Ledbetter says and laughs. "They're mine. They're my creation." 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