 Posted: Thu 7:07, 07 Nov 2013 Post subject: On understanding what is advertising |
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| On understanding what is advertising
Advertising is a tool of marketing and also an art of communication for brand owners to communicate or convey a particular brand or business message among target customers. Advertising is atool of marketing and also an art of communication for brand owners to communicateor convey a particular brand or business message among target customers. An advertising campaign of a brand can belaunched anytime during a year. Festival seasons are however the right time forlaunching brand advertising campaigns. The reasons are pretty obvious. Shoppingis always a part and parcel of celebrating any festival and customers are readyto spend during any kind of festival. An advertising campaign provides variousbenefits to the brand owner. Some of the benefits of advertisingare-Informs, instructs and educates customers An advertisingcampaign of a brand is the only means for brand owners to reach out, inform,instruct or educate customers about the brand and its utilities. Be it thelaunch of a new product or promotion of the same old brand, an advertising campaignis the only means for customers to find out its presence in the market. Directs customers tomake the right purchaseAn advertisingcampaign is also beneficial for customers to make the right purchase. Too manychoices often confuse customers, which is why they seek for a suggestion ordirection to buy the right brand. If the advertising message instructs ordirects them through a positive message, customers would be encouraged to buythe product. Choice of various mediumsTelevisionAdvertising, RadioAdvertising, Print Advertising andOutdoor Advertisingare commonly implemented means of advertisingamong brand owners. An advertiser or brand owner can choose any media vehicleto advertise his product among customers. Media mix is one of the suggestedmeans of promoting a brand. Media mix enables a particular brand owner to reachout to a wide target group. Especially in today’s fast world,[url=http://www.christianslouboutinsales.com]Christian Louboutin Black[/url], it is necessaryto disseminate the brand message through as many available channels ofcommunication as possible. If the brand message was missed through one medium,the advertiser can still try through another medium and so on. Brand owners require various tactful strategies to promotetheir products amongst target groups. Logo and slogan form two important basesfor any brand advertising campaignthat targets maximum reach and impact amongst the target audiences. The idea ofthe logo can be the brand owner or the advertisers’ who conceptualize anddesign the brand logo and present it to the brand owner. Whosoever designs it;the logo should be attractive and relate itself with the features of the brand.After all,[url=http://www.christianslouboutinsales.com]Christian Louboutin Pigalle[/url], an attractive logo helps in better brand positioning to a greatextent. |
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