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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Author</th> <th class="thCornerR">Message</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>cheapbag214s</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/subSilver/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Posted: Wed 2:51, 14 Aug 2013<span class="gen"> </span> Post subject: Consumer Relationships</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">Consumer Relationships <br />Towards the end of the 1990s, the emergence of the Internet started to permanently transform brand-consumer relationships by giving consumers a more active and engaged role. 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This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople). Making a purchase is often implicit, even if this does not take place in-store but online. <br />Internet users, by following a brand on Twitter, clicking 'Like' (Facebook) or '+1' (Google+) on a brand's page, are identifying themselves with it. The brand will then appear on their 'Timeline' or on their 'wall' beside their photos and their personal status updates: It would be difficult to get any closer to the consumer and their circle of influence. Moreover, with the 'Sponsored Stories' offered by Facebook, today's consumer is no longer a mere spectator but becomes an integral part of brand communication. <br />Today we talk about e-reputation. 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