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use their target keywords as liberally as possible.?Video content has played a major part in SEO ever since Google introduced Universal Search in 2008. 揟he update really changed the market because it means that video is seen as a higher-value tool and with it you see more cross-pollination between sites with link sharing and recommendations.? Jack Wallington,[link widoczny dla zalogowanych], head of industry at IAB,[link widoczny dla zalogowanych], says UKOM will compliment other computer use data and can currently supply data for sites that have over 30,000 visitors a month. 揟he reaction has been very positive as it is something that has been sought after for a long time. B2B marketers will now be able to use UKOM to see which sites work best for their campaigns and from where they are being viewed.? Marketing via video content has been growing fast and video marketing is set to enter the next phase of its development. Online video marketing has big advantages over traditional methods. Two main advantages are; ?The power of video as a medium to contact and communicate with