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Posted: Mon 18:20, 02 Sep 2013 Post subject: Designing Returns |
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Designing Returns,[link widoczny dla zalogowanych]
There are no standard investment amounts in the fashion industry. A new designer will need at least $300,[link widoczny dla zalogowanych],000 in seed money to get a fashion business off the ground,[link widoczny dla zalogowanych], says Mark-Evan Blackman, menswear department head at New York's Fashion Institute of Technology. For one line, comprising up to two dozen pieces,[link widoczny dla zalogowanych], the money will cover the patterns,[link widoczny dla zalogowanych], samples and production of the clothes,[link widoczny dla zalogowanych], as well as ads, showroom space and a few sales reps to target retailers. Investors often set up a partnership, in which the designer owns a piece,[link widoczny dla zalogowanych], to control the designer's brand name,[link widoczny dla zalogowanych], or a corporation where the designer is an employee,[link widoczny dla zalogowanych], with an agreement on how much the company must make in profits before anybody gets dividends,[link widoczny dla zalogowanych], says Robin Sackin,[link widoczny dla zalogowanych], head of FIT's fashion merchandising management department.
Treat This Like Any Other Business
Especially when a designer has nothing but samples,[link widoczny dla zalogowanych], due diligence matters. In looking at a designer's business plan,[link widoczny dla zalogowanych], investors will want to see if he or she has a good sense of the market--targeting, for example,[link widoczny dla zalogowanych], fast-growing areas like children's wear and sporting apparel. Moving to New York City, he worked as a freelance tailor for fashion shows,[link widoczny dla zalogowanych], director Ang Lee's BMW commercials and magazine shoots. In 1997 he graduated from FIT, part of the State University of New York, and got a job working for a fabric manufacturer while trying to sell his own line of clothing.
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