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the Royal Bank of Scotland Advert
'A stick figure hits upon the idea of shoes.'
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The CreatorThroughout the 1960s and '70s,[url=http://duveticaukoutlet.halod.com/][b]Duvetica UK[/b][/url], Gerry Anderson was one of Britain's biggest producers of television drama with shows such as Stingray,[url=http://giuseppezanottioutlets.webmium.com/][b]2013 Giuseppe Zanotti shoes outlet sale[/b][/url], Thunderbirds and Captain Scarlet and the Mysterons. Prior to this,[url=http://rogerviviershoesneimanmarcus.blogspot.com/][b]Roger Vivier Flats Outlet Shop[/b][/url], Anderson worked in advertising, creating commercials for television. But by the late 1970s,[url=http://kevindurantshoesforsale.blogspot.com/][b]jordans shoes sale[/b][/url], Gerry Anderson was finding it harder and harder to get projects off the ground. So it was that he found himself once more working in the advertising industry, creating innovative concepts to promote everyday products and brands. Though a number of other projects finally saw fruition during the 1980s,[url=http://duveticadeutschlandshop.halod.com/][b]Duvetica Jacken Duvetica daunenjacke Sale Duvetica Deutschland Duvetica München Shop herren[/b][/url], Anderson continued to accept advertising commissions too.
In 1987,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Jackets UK Outlet[/b][/url], BMP were commissioned to create a new brand campaign for the Royal Bank of Scotland and Anderson was duly hired. The result was 'Shoes'.
The ConceptThe advert,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Jackets UK Outlet Duvetica Down Jackets For Men Store[/b][/url], lasting just 40 seconds,[url=http://rogervivieroutlets.webmium.com/][b]roger vivier discount for Discount[/b][/url], illustrated the concept of supply and demand in the form of a scene where,[url=http://kevindurantshoesforsale.blogspot.com/][b]http://kevindurantshoesforsale.blogspot.com/[/b][/url], in a crowd of spindly,[url=http://cheapindoorsoccershoesonline.blogspot.com/][b]http://cheapindoorsoccershoesonline.blogspot.com/[/b][/url], pin-footed creatures, one such figure realises that what is needed in their world is nice shoes. He goes to a Royal Bank of Scotland financial advisor and soon after we see him selling his shoes to the populace and then sitting back and enjoying the benefits of a good plan well thought out.
The figures were designed to look like the sculptures of the Swiss surrealist artist Alberto Giacometti and animated through the process of stop motion. Having traditionally worked with string-operated puppets,[url=http://rogervivieroutlets.webmium.com/][b]Discount Roger Vivier Shoes[/b][/url], Anderson found using stop-motion methods a challenge. Quoted in a recent biography of his life,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Down Jackets For Men Store[/b][/url], Anderson noted that:
The finished ad featured a segment from Benjamin Britten's distinctive 'Playful Pizzicato' from A Simple Symphony Op 4. The quirky music was the perfect accompaniment to such an unusual way of marketing a bank. This approach,[url=http://cheapindoorsoccershoesonline.blogspot.com/][b]cheap soccer shoes online[/b][/url], albeit unusual, received universal acclaim and the following year,[url=http://rogervivieroutlets.webmium.com/][b]Roger Vivier Flats Roger Vivier Sale[/b][/url], the campaign was awarded the Silver Arrow by the British Advertising Industry.相关的主题文章：

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