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Q&A Session With New Balance Account Manager We are expecting big things from?New Balance trainers since their arrival at Aphrodite earlier this season.?The sporting heritage shines through when you?start?scratching beneath the surface and start discovering some little gems of information about the brand.??Last week we had a visit from our account manager at New Balance?who kindly came to?do some staff training.? After an in depth session regarding each style of trainers that we are carrying from New Balance this season,[url=http://www.motorcyclejacketmall.com/topichtml/bellstaff-motorcycle-jacket.html]bellstaff motorcycle jacket[/url], we decided to put some questions of our own to Gyles.? The transcript of our Q&A session is below.Q: How long have you worked for New BalanceA: I’ve worked for New Balance since 2011Q: What was your previous occupation before you worked for New Balance UKA: I worked in the golf industry as an account managerQ: Why should someone choose New Balance trainers over another brandA: This is primarily to do with the sporting heritage of the brand and that it’s something a little bit different from the mainstream.? The fact that New Balance keep are limited in their distribution make them more desirable, with the ‘Made In The UK’ trainers (pictured above) even more sought after.Q: What is new for the New Balance Spring/Summer 2013 CollectionA: A new range of colourways are available across our range of footwear. Some styles tend to carry over from one season to another and reproducing them in a seasonal colourway is a way to keep the collection fresh.Q: What is your target demographicA: The slim New Balance trainers such as the New Balance 420 (pictured above)?are targeted at the younger consumer who might be wearing a pair of skinny jeans and wants a slim line shoe to compliment their outfit.? You tend to find that the 574 and 576 trainers appeal to young men in their mid 20’s upwards.? It does however depend on personal style as to what style the customer chooses.Q: Do you think the New Balance brand has segmented into two sections with those being fashion and performance trainersA: The brand has over the years segmented and now has a range of performance running trainers,[url=http://www.motorcyclejacketmall.com/topichtml/belstaff-motorcycle-trousers-uk.html]belstaff motorcycle trousers uk[/url], whereas the fashion trainers of today would have been your staple running trainers years ago.Q: Where do you want to see New Balance in 10-20 yearsA: Supporting the right selection of independent retailers across the country.We would like to thank Gyles for his training session as well as taking the time to answer the questions that we put to him.? Hopefully these questions will give you a bit of an insight into the brand and what to expect from it in the future. If there is anything that we haven't covered here,[url=http://www.belstaff2013.net/topichtml/belstaff-leather.html]belstaff leather[/url], please contact us and ask us any questions regarding New Balance footwear and we will try our best to answer them as quickly and in depth as possible.View our full collection of Spring / Summer 2013 New Balance trainers
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