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Perch's Interactive Displays Could Change the Way You Shop for Shoes VIDEO,[link widoczny dla zalogowanych]
Digital technology is making increasingly frequent appearances in offline retail environments. -- tend to be fun and interactive, drawing in shoppers through novelty of experience.
This week, we spoke with Perch Interactive, a four-person firm developing a new kind of interactive projection display for retail environments. The "Perch display" uses projected light and motion sensors to enhance products positioned on tabletop counters. It can sense when and where a product -- or the area around a product -- is touched, and when it is picked up.
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Perch gives retailers the opportunity to "build a life around a product," says cofounder Jared Schiffman, a graduate of MIT's Media Lab. "When you see a product on a shelf,[link widoczny dla zalogowanych], you can imagine how it might be used or how it might be worn, but that doesn't always happen or happen in the way the product creator intended," says Schiffman. Perch has the ability to give retailers and creators greater control over that experience,[link widoczny dla zalogowanych], he contends.
Imagine coming across a shoe lit up by one of Perch's displays,[link widoczny dla zalogowanych], as shown in the video above. You could press buttons around the shoe to learn more about it: to see what other colors it's available in,[link widoczny dla zalogowanych], for instance,[link widoczny dla zalogowanych], or to see how it could be styled. When you lift it from the counter, details about the brand, model and price appear. Perch records your interactions with the display and submits it to the retailer,[link widoczny dla zalogowanych], which the retailer could use to improve its system.
Schiffman admits Perch is not the first company to develop this kind of technology -- indeed, Schiffman has been working on similar projects at Potion,[link widoczny dla zalogowanych], the interaction design firm he cofounded in New York,[link widoczny dla zalogowanych], for years. Those projects were primarily one-off,[link widoczny dla zalogowanych], customized solutions for institutional clients,[link widoczny dla zalogowanych], however. Potion is building a hardware and software platform that will open this kind of technology up to a much broader range of retailers,[link widoczny dla zalogowanych], he says.
The Perch display will be officially unveiled atDecoded Fashion,[link widoczny dla zalogowanych], a fashion and technology conference to be held at New York's Lincoln Center on April 30.
This story originally published on Mashable here.
IMAGE DISTRIBUTED FOR DETAILS - Jared Schiffman,[link widoczny dla zalogowanych], Founder and CEO of Perch interactive technology,[link widoczny dla zalogowanych], attends the Digital Mavericks event hosted by Details magazine,[link widoczny dla zalogowanych], Wednesday,[link widoczny dla zalogowanych], March 27,[link widoczny dla zalogowanych], 2013,[link widoczny dla zalogowanych], at the New Museum in New York. (Photo by Diane Bondareff/Invision for Details/AP Images)
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