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Buyers find bargains online then head straight for the shops,[link widoczny dla zalogowanych]
A study finds one fourth of Aussie web users are purchasing goods and services online at least one time a week, eclipsing Europe, the US along with other countries, the Herald Sun reported.
The ARC Centre of Excellence for Creative Industries and Innovation at Swinburne Institute report also shows biggest online spending growth among consumers aged over 50,[link widoczny dla zalogowanych].
"This doesn't mean that Australians are necessarily spending more income online compared to retail shops . . . but it does indicate more people 're going online to purchase things,[link widoczny dla zalogowanych], more often,[link widoczny dla zalogowanych]," Mr Ewing said.
Mr Ewing, who buys camping and cycling gear online,[link widoczny dla zalogowanych], said women usually enjoyed the social side of bricks and mortar shopping more.
"Blokey" stereos,[link widoczny dla zalogowanych], televisions,[link widoczny dla zalogowanych], computers,[link widoczny dla zalogowanych], electrical gadgets and game titles were also considered easier to buy online than female favourites such as clothes.
The study comes as many local mainstream retailers face sluggish sales and competition from expanding foreign giants for example Zara,[link widoczny dla zalogowanych], Costco, IKEA and Topshop.
A separate Deloitte Access Economics report reveals Australians are stocking up on medicines,[link widoczny dla zalogowanych], cosmetics and toiletries while almost every other retail category including clothes and shoes slid backwards within the June quarter.
Warning of some other year of pain,[link widoczny dla zalogowanych], it notes newsagents and chemists are the only shops bucking the slowdown.
Business analyst IBISWorld's Australian general manager Karen Dobie said low interest rates and unemployment and rising incomes,[link widoczny dla zalogowanych], made Australia attractive to international brands.
Local hardware outfit Bunnings seemed to be expanding, and Woolworths planned to spread out 15 Masters stores inside a year, she said.
The online retail survey of 1000 adults found most consumers preferred local websites and considered the web for both cheaper prices and variety,[link widoczny dla zalogowanych].
Men spent an average $242 per month in contrast to $165 for ladies,[link widoczny dla zalogowanych].
"One bit of great news for retailers is the fact that more Australians search for products online and then go and purchase them in a store than they are doing overturn,[link widoczny dla zalogowanych]," Mr Ewing said.
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