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Hunger Games' merchandise
Danielle Pepers is such a fan of "The Hunger Games" that she had the book's unofficial mascot -- a mockingjay -- tattooed on her right arm last month. But her intrigue with the books and movie, which hit theaters two weekends ago,[link widoczny dla zalogowanych], didn't stop there.
Pepers, 27, soon was shopping for T-shirts and jewelry at Hot Topic, a teen-oriented chain store. A mound of movie tie-in merchandise greeted her.
There were knee socks,[link widoczny dla zalogowanych], pillowcases and nail polish. Mini figures,[link widoczny dla zalogowanych], sweatbands, even a watch. Still, that wasn't all. Stepping over to the digital kiosk, one could see dozens of other "Hunger Games" items -- 60 in total -- that could be special ordered into the store,[link widoczny dla zalogowanych], including an $80 crossbow and ear buds for $19.50.
The publisher of the books the movie is based upon has released four movie tie-in titles,[link widoczny dla zalogowanych], including an illustrated movie companion,[link widoczny dla zalogowanych], a tribute guide and "The World of the Hunger Games," a visual dictionary featuring pictures from the film. Other publishers are also hoping to cash in,[link widoczny dla zalogowanych], with unofficial guidebooks,[link widoczny dla zalogowanych], cookbooks and parodies, including Harvard Lampoon's "The Hunger Pains."
It's Lionsgate,[link widoczny dla zalogowanych], however, that has unlatched the floodgates on a tidal wave of licensed merchandise -- most of it sold at Hot Topic and made by the National Entertainment Collectibles Association in New Jersey,[link widoczny dla zalogowanych], one of the country's largest providers of wholesale licensed movie merchandise.
Earlier in March,[link widoczny dla zalogowanych], nail polish company China Glaze began selling Electrify (in orange glitter),[link widoczny dla zalogowanych], Stone Cold (in metallic flake) and 10 other colors inspired by "The Hunger Games'" 12 districts. Licensed through Lionsgate and available at Hot Topic and Sally Beauty,[link widoczny dla zalogowanych], the nail polish line's sales "have already exceeded our normal collection standards,[link widoczny dla zalogowanych]," said China Glaze brand manager Rachel Schafer.
Huge as "The Hunger Games" is, nothing says success like a Barbie. Mattel recently announced plans to introduce a collectible Katniss Everdeen doll to its Barbie Collector series before the end of the year.
Based on the breadth of merchandise alone,[link widoczny dla zalogowanych], "The Hunger Games" is nothing short of a sensation. The trilogy of books about a teenager (Katniss) who's forced to battle fellow teens to the death in front of a live TV audience has more than 26 million copies in print in the United States and has been published in 47 foreign-language editions since September 2008.相关的主题文章：

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