cheapbag214s
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 Posted: Wed 22:39, 21 Aug 2013 Post subject: Hunger Games' merchandise-spun1 |
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Hunger Games' merchandise
Danielle Pepers is such a fan of "The Hunger Games" that she had the book's unofficial mascot -- a mockingjay -- tattooed on her right arm last month. But her intrigue with the books and movie, which hit theaters two weekends ago,[link widoczny dla zalogowanych], didn't stop there.
Pepers,[link widoczny dla zalogowanych], 27,[link widoczny dla zalogowanych], soon was shopping for T-shirts and jewelry at Hot Topic,[link widoczny dla zalogowanych], a teen-oriented chain store. A mound of movie tie-in merchandise greeted her.
There were knee socks,[link widoczny dla zalogowanych], pillowcases and nail polish. Mini figures, sweatbands, even a watch. Still, that wasn't all. Stepping over to the digital kiosk,[link widoczny dla zalogowanych], one could see dozens of other "Hunger Games" items -- 60 in total -- that could be special ordered into the store, including an $80 crossbow and ear buds for $19.50.
The publisher of the books the movie is based upon has released four movie tie-in titles, including an illustrated movie companion,[link widoczny dla zalogowanych], a tribute guide and "The World of the Hunger Games,[link widoczny dla zalogowanych]," a visual dictionary featuring pictures from the film. Other publishers are also hoping to cash in,[link widoczny dla zalogowanych], with unofficial guidebooks, cookbooks and parodies,[link widoczny dla zalogowanych], including Harvard Lampoon's "The Hunger Pains."
It's Lionsgate, however, that has unlatched the floodgates on a tidal wave of licensed merchandise -- most of it sold at Hot Topic and made by the National Entertainment Collectibles Association in New Jersey,[link widoczny dla zalogowanych], one of the country's largest providers of wholesale licensed movie merchandise.
Earlier in March,[link widoczny dla zalogowanych], nail polish company China Glaze began selling Electrify (in orange glitter), Stone Cold (in metallic flake) and 10 other colors inspired by "The Hunger Games'" 12 districts. Licensed through Lionsgate and available at Hot Topic and Sally Beauty,[link widoczny dla zalogowanych], the nail polish line's sales "have already exceeded our normal collection standards,[link widoczny dla zalogowanych]," said China Glaze brand manager Rachel Schafer.
Huge as "The Hunger Games" is, nothing says success like a Barbie. Mattel recently announced plans to introduce a collectible Katniss Everdeen doll to its Barbie Collector series before the end of the year.
Based on the breadth of merchandise alone,[link widoczny dla zalogowanych], "The Hunger Games" is nothing short of a sensation. The trilogy of books about a teenager (Katniss) who's forced to battle fellow teens to the death in front of a live TV audience has more than 26 million copies in print in the United States and has been published in 47 foreign-language editions since September 2008.
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