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Bonobos launches a collection of L
Bonobos,[link widoczny dla zalogowanych], the men pants brand known for its colorful khakis and e-tail-only business design,[link widoczny dla zalogowanych], is expanding into denim,[link widoczny dla zalogowanych], rolling out made-in-Los Angeles jeans which will retail for $125 each. we moved from Bay area to New York City 4 years ago and launched our business with 400 pairs of pants,[link widoczny dla zalogowanych], it was to make people who looked bad in khakis look great in khakis,[link widoczny dla zalogowanych]," Bonobos co-founder and Leader Andy Dunn told the attendees in the Nov. 15 launch party in the Hollywood Roosevelt Spare Room. "And now we taking that squeeze into denim." (By comparison, Dunn said the organization shipped near to 12,[link widoczny dla zalogowanych],000 pairs in October alone.)
While bright colors, patterned pocket bags and quirky names are things the core Bonobos customer has come to anticipate in chinos and corduroy trousers,[link widoczny dla zalogowanych], Dunn said the denim is performed a little denim market is overcrowded, over-priced and over-detailed," he said. "We thought that your denim shouldn let them know much -- a lot of jeans out there say an excessive amount of."
It makes sense jeans in three washes in 2 fits (straight leg and boot cut) without any back pocket detailing with no exterior badging,[link widoczny dla zalogowanych], cut and sewn in La using denim from Cone Denim famed White Oak plant -- a fact noted in the laundry listing of specifications printed about the playful nautical-stripe pocket liner (including such facts as yards of denim and thread accustomed to make each pair). 12.25 ounces. Despite the gloomy economic environment Bonobos has been in full growth mode,[link widoczny dla zalogowanych], growing from 23 employees at the outset of 2011 to 50 currently. Among the new additions -- both eight months ago -- are Richard Mumby (late of Gilt MAN) as vice president of selling and Brad Andrews,[link widoczny dla zalogowanych], hired away from J. Crew for everyone as vice president of merchandising. denim launch as an opportunity to announce that the New York City-based company would be opening a West Coast office in Palo Alto in early 2012,[link widoczny dla zalogowanych], spearheaded by another new hire -- Chief Technology Officer Michael Hart,[link widoczny dla zalogowanych], formerly the director of engineering at Netflix -- who joined the organization in October and is tasked with creating a Valley-based IT,[link widoczny dla zalogowanych], engineering and product design team.
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-- Adam Tschorn
Photo: Bonobos Denim collection includes two fits and three washes and it is made in La using fabric from Cone Denim White Oak plant,[link widoczny dla zalogowanych]. The $125 jeans will only be available through the label website. Credit: Bonobos
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