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The economy continues to be in its volitile manner: The National Retail Federation predicts a 2.5% decline in sales during the first half of 2009. In other words,[url=http://giuseppezanottimenssneakers.webmium.com/][b]giuseppe zanotti sneakers men New Fall Winter 2013 Collection[/b][/url], individuals are holding on to their cash. The index surveys about 19,[url=http://merrellfootwearforkids.olimx.com/][b]merrell shoes[/b][/url],000 consumers quarterly on their preferences within the retail, finance,[url=http://woolrichswedense.albirank.net/][b]woolrich arctic parka[/b][/url], insurance and e-commerce industries.
Consumers may be happier with their shopping experiences, but unfortunately, the rise in satisfaction does not necessarily indicate that the economic turnaround is on the horizon. Kohl's is known for offering brand-name items and exclusive merchandise at value prices.
Discount store Dollar General plunged 3.8% to some rating of 75. But the store's poor mark wasn't attributed to declining customer support,[url=http://billigeparajumpersjackendamen.albirank.net/][b]Parajumpers jacken damen[/b][/url], quality or availability of merchandise. It had been a result of changing demographics, Fornell says.
"Over the past year there has been a migration of a higher socioeconomic number of shoppers to the store, which customers tend to be harder to please and have higher standards."
After hitting an all-time low this past year, retail giant Wal-Mart made the biggest leap,[url=http://monclerjackasverige.albirank.net/][b]moncler Jackor[/b][/url], soaring 2.9% to some score of 70. But the retailer posted mixed results in its individual categories, sliding 4%to 68 for its supermarket business, well below the average,[url=http://duveticaonlineitaly.albirank.net/][b]Duvetica piumini italia[/b][/url], but rising 3% for its non-grocery business, to 70.
The main reason Wal-Mart appears so lower in the index,[url=http://monclerjackenoutletch.albirank.net/][b]Moncler Outlet[/b][/url], despite its current financial success,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica down jackets[/b][/url], happens because it is a pure price competitor, Fornell says.
"This proves price is not the leading indicator of client satisfaction. Consumers are much happier when they purchase a product they really want this will let you good experience doing so,[url=http://duveticapiuminiitalia.webmium.com/][b]Duvetica Piumini Italia Outlet[/b][/url]."
While several retailers have seen falling stock values over the past year, the ones that improved customer satisfaction were more favorably received by investors. Normally,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka Heren Outlet[/b][/url], retailers with improving ACSI scores lost about 30% of their market price in 2008,[url=http://monclerjackasverige.albirank.net/][b]http://monclerjackasverige.albirank.net/[/b][/url], while those with declining ACSI scores lost about 57%. By comparison, the S 500 index dropped 38%.
But despite increasing levels of customer satisfaction,[url=http://duveticaaustraliaoutlet.halod.com/][b]http://duveticaaustraliaoutlet.halod.com/[/b][/url], most retailers are facing a gloomy future. Sales throughout the holiday season were dismal, as retail industry sales for December dropped 2.2%, according to the National Retail Federation. Drastic discounting was the only thing that prevented consumer demand from falling to an unprecedented low,[url=http://billigeparajumpersjackendamen.albirank.net/][b]Parajumpers jacken[/b][/url], Fornell says.
"For consumer spending to rebound,[url=http://duveticapiuminiitalia.webmium.com/][b]Duvetica Piumini Italia[/b][/url], two conditions must be met: Consumers should be favorably disposed to invest and have the means to spend,[url=http://woolrichoutletitalia.halod.com/][b]Woolrich Arctic Parka[/b][/url]," Fornell says. "The good news from ACSI is that the first condition continues to be met--customer satisfaction looks up. However it remains to be seen to what extent the federal government stimulus plan will help translate stronger satisfaction into increased consumer demand."相关的主题文章：

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